Good customer service is an easy yet complex subject, which you’ll find on many pages. However, what can you do when things go wrong?

No single answer is enough. You can’t just rely on customer service agents in an office to provide the right advice. After all, they are human, like you. Your employees are also human, and they are working under various constraints as well. Some issues may not be appropriate to handle at that time, when your employees have just entered the office. To avoid this, you need to know what exactly you can do.

You can take control of your customer service by having a dedicated agent who handles each type of customer, and this is what I’ll be discussing in this article, I’ll include some sales dashboard examples.

Identifying your own customer types

One of the best ways to find your own customer types is to do a little bit of research. Try to identify the customers that have the biggest impact on your business.

For example, if you have a large and active social media community that people frequent on a regular basis, this would be a high-impact customer. If you’re selling an expensive piece of equipment to a large and active motorcycle community, this would be a high-impact customer. The best way to identify your customer types is to actually look at your competitors and to identify what they’re selling and what their customer base is like. You’ll discover what kind of people they are, how they interact with each other and what they think about your products or services. What are their business goals? What do they want to achieve in their lives? Once you know your customer type, you’ll be able to think of your offers and strategies to give them what they’re looking for.

How to Write Customer-First Emails

When it comes to email marketing, the customer-first mantra should be your guiding principle. From the first email, you should begin by providing valuable information about the benefit of your product or service, what you’ll do to make it happen and why you’ll want to use it. Next, you should explain your value proposition. This is where the conversation usually goes sour. The customer will have a tendency to put a value on it that they’ve decided on and is hard to argue with. It’s also common to give an example of someone they know who is using your product. To make this easy for you, give them an opportunity to express what they think of it.