Music Video Pick | “Fade Into Darkness” by Avicii

Avicii is a 22-year old Swedish house producer who’s hit the scene by storm. Over the last year, his profile has skyrocketed, and he has even been traveling with IDentity Fest this summer across the United States. The newly released music video for his song “Fade Into Darkness” begins with a clich├ęd story line. Boy and girl fall in love, girl leaves boy, boy finds girl, but it ends with a twist. That isn’t to say that this is a creative music video; it isn’t, and even the “twist” at the end isn’t exactly clever. However, this is a worthwhile video because of the song itself. The piano riff is infectious, and I promise that it will be stuck in your head for hours afterwards. Get this Swede’s tune stuck in your head by watching this week’s Music Video Pick, after the jump.

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